This summer, the Aspen Art Fair is back with its sophomore edition—at twice the size.
With 44 dealers on board, the event is still smaller than many of its peers in the industry, but the fair’s founders are betting that this intentionally boutique approach will engage Aspen’s contingent of well-heeled and notably discerning art collectors. And that’s not the only thing that gives the newcomer an edge. AAF has traded in the typical convention center setting for the Hotel Jerome, an 1880s construction that’s been hosting guests since Colorado’s silver rush.
“I like to call it ‘art fair summer camp,’” says co-founder Becca Hoffman, who previously oversaw Aspen’s first major art fair, Intersect, before striking out on her own alongside Hexton Gallery founder Bob Chase last year. “We have hikes, cold water plunges, [and] some great panel discussions planned.”
